Business partners

• Site selection
• Centre layout planning
• Recruitment & training of staff & faculty
• Customised software to manage all invoicing and online operations to ensure smooth running of centre
• Marketing support for the launch of the new centre

• Aptech develops its own course curriculum
• Courses are designed after extensive industry & market research
• Aptech provides teaching aids for students & faculty to conduct the course in the best possible manner

• Marketing & advertising campaigns for press, TV, internet, outdoor & radio are developed & run by Aptech. The Academy also provides designs for advertising material such as banners, posters, signboards, etc. for use by the centre
• Regular performance reviews & training sessions are conducted for staff members
• Student scholarships & other offers are provided periodically to boost business
• Advertising & brand development initiatives through various internet-based and traditional press & outdoor advertising
• Ongoing support to centres to improve business with regular inputs on market & strategy from the centre

• Timely faculty evaluations help identify those members who need training
• Faculty training & exams leading to certification are conducted, ensuring that the centre has faculty with the right skills to provide proper training to students
• Day-to-day support on how to deliver the courses
• Conduct online exams & issue certificates to students
• Exam invigilation

• Course material including books, CDs & slides both for students & faculty are delivered to centres as per their requirements
• Marketing & promotional material such as banners, posters are also centrally printed (if required) and sent to the centres
• Students’ mark sheets & final certificates are also printed & dispatched

• From time to time Aptech conducts marketing activity that generates enquiries from students interested in taking the courses. The company also runs a counselling centre for handling student enquiries. All these student leads are passed on to the centre

• Job-oriented training for students, increasing visibility of brand & credibility of the centre
• Industry visits to familiarise students with job roles and to build industry contacts
• Job opportunities sourcing for students
• Training programs for centre’s own placement executive, if any

The franchisee should own/lease/rent an appropriately large space (typically about 1000 square feet) to start an Aptech Learning centre. A central location, easily accessible to students, is preferred. The furniture & related items too are the franchisee’s responsibility

Investment required for infrastructure, software, hardware & staff: 20-50 lakhs

The business partner is responsible for the day-to-day operations of the centre

The business partner invests in promoting & marketing the centre & its courses in the city/ area near the centre. This includes advertising in various media, conducting local ground events and promotions

The business partner shares a certain percentage of the income with Aptech Learning as well as pays one-time (lump-sum) charges for the know-how